Skip to content
VILLEX WEB Fast. Owned. Found.
Website Redesign

Turn a site that hurts into one that helps.

If your current site is slow, dated, hard to update, or simply not bringing in work, a redesign fixes it. We rebuild on a fast, modern foundation, keep what is working, fix what is not, and make sure the new site is faster, clearer, and built to convert, without losing the search rankings you already have.

fineedgeindustries.com
The Fine Edge Industries website, built by Villex Web
  • 98 to 100 PageSpeed, measured
  • 2 live builds, 2 more staged for launch
  • 204-page sitemap, verified in Google Search Console
  • Every build gated, every site monitored 24/7

Every chip is a verified fact. Hover one for its source, or see the full proof.

What is included

Preserve your rankings

Careful redirects and structure so a redesign helps your SEO instead of hurting it.

Faster foundation

Rebuilt on Astro so the new site loads in about a second.

Modern, on-brand look

A design that finally reflects how good your business actually is.

Easy to update

Built so you can keep it current without a developer for every change.

Conversion fixes

Clear calls to action and lead capture that the old site was missing.

Content refresh

Copy reviewed and sharpened so it works as hard as the design.

Our standard

A redesign should fix the business problem, not just change the colors. We compare the old site against the new one across speed, clarity, mobile usability, proof, local SEO, calls-to-action, and ownership.

Why it matters

The honest case for website redesign

An old website does quiet damage every day it stays up. Customers judge your work by it, Google measures its speed and structure, and competitors with faster sites collect the calls you should be getting. The fear that keeps owners from fixing it, losing rankings in the move, is legitimate but solvable: a disciplined redirect map carries your search equity to the new site, and the speed gains usually push it higher rather than lower.

Our redesigns rebuild the foundation instead of repainting the walls. The new site runs on Astro through the Villex Web Engine, so it loads in about a second and must pass a performance budget before it is allowed to deploy. We keep what your old site got right, the content, rankings, and brand equity, and replace everything that was holding it back. And unlike the platform you may be leaving, the finished site is yours outright, code and content.

Every engagement includes
A full audit of the current site: speed, rankings, content, and what is losing you work
A redirect map that preserves every ranking your old site earned
A rebuild on Astro so the new site loads in about a second
A modern design in your real brand, approved by you before the full build
Copy reviewed and sharpened page by page, not just reskinned
Conversion fixes the old site lacked: clear calls to action, lead capture, click-to-call
Schema markup so Google understands your services and shows rich results
Before and after measurements, so you can see exactly what the redesign changed
How it runs

From kickoff to done

01

Audit

We measure the current site, speed, rankings, structure, and content, and identify what to keep and what to fix.

02

Plan

You approve the new design and a redirect map that protects every URL Google already ranks.

03

Rebuild

The site is rebuilt on the Villex Web Engine with sharpened copy, working lead capture, and full SEO structure.

04

Switch

We launch with redirects live, verify Google is finding the new pages, and measure the before and after.

Best for you if

  • A business whose site is slow, dated, or embarrassing next to the quality of its actual work
  • An owner locked into a builder platform who wants out with rankings intact
  • A site that gets visitors but produces no calls, forms, or bookings

Not for you if

  • A recently built site that just needs small fixes; the audit will say so and cost you nothing
  • Anyone who wants a cosmetic reskin without fixing the speed and structure underneath

We would rather tell you now than waste your budget. If this is you, the free audit still helps.

Questions

Will I lose my Google rankings?+

Not if it is done right. We handle redirects and structure carefully so rankings carry over and usually improve with the speed gains.

Can you keep parts of my current site?+

Yes. We keep what works, whether that is content, structure, or brand elements, and rebuild the rest.

How long does a redesign take?+

The same committed timelines as a new build: about 2 weeks at Presence scope, 3 to 5 weeks at Growth, 6 to 8 weeks at Authority. Your current site stays live and untouched the whole time; we switch over only when the new one is ready.

What does a redesign cost?+

Redesigns are priced on the same published ladder as new builds: Presence from $3,500, Growth $7,500 to $15,000, Authority $18,000 to $40,000, fixed in writing first. Migrating your existing content is part of the scope, not a surprise line item.

My current site is on a builder platform. Can you even move it?+

Yes. We rebuild rather than transfer, which is the point: the content and images that work come with you, the platform weight and the monthly rent do not. You end up with a faster site you own outright instead of a lease.

How do I know the redesign will actually perform better?+

Because we measure it. You get the before numbers, load time, PageSpeed score, and rankings, and the after numbers on the same tests. Every build also has to pass our performance budget before it can deploy, so a slower result is not something we are able to ship.

More services

Call now Get free audit